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Canada social media campaigns 2014

Canada’s 14 Best Social Campaigns of 2014

From the opening ceremonies in Sochi to the feel-good videos of the holiday season, I have compiled my picks for  Canada’s fourteen best social marketing campaigns of the year.

Spanning industries from auto manufacturers to sports franchises, crossing through the private sector and government agencies, from viral videos to customized websites to a renovated house in suburban Calgary, spend some time getting to know the marketers who are setting the pace on social platforms as we leave 2014 and launch into the new year.

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Facebook, Twitter, and Instagram featured this week

Social Circles: This Week in Social Media (December 15, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook, Facebook, and more Facebook, as the social networking giant and its subsidiaries dominated the social media news cycle. Also discussion on a legitimate Tinder competitor, and Twitter’s new merchant option.

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Social media news

Social Circles: This Week in Social Media (December 1, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Tumblr’s rise in active users, Twitter’s problematic App Graph, Canada’s new digital diplomacy plans, and native advertising on Instagram and YouTube.

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Digital Diplomacy Around the World

Canada launched its new “voice to the world” on Twitter this week, with the creation of the @Canada Twitter account.

The account, which will be managed by Foreign Affairs, Trade and Development Canada (DFATD) seeks to “capture the interest of audiences beyond our borders.”Since launching on Wednesday, more than 69,000 people have already followed. The French equivalent, @AuCanada, has garnered less than 2,000.

Foreign Affairs Minister John Baird announced the new Twitter accounts at a DFATD event on digital diplomacy, an initiative that Baird has personally advocated for over the past two years.

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Toronto reddit mayor election graph

Readers Still Turn to Legacy Media for Credible News Online

Published in J-Source – November 28, 2014.

With more than 50,000 subscribers on one of the world’s biggest websites, the Toronto subreddit is an important space for breaking news and thoughtful debate about the city. During the recent mayoral election, four candidates took to the website to hold informal impromptu Q&As, including Olivia Chow, the only front-running candidate to participate.

The site’s importance in shaping opinions and broadening discussion cannot be understated. But in an online community of that size, who drives the conversation? With the election in full swing, I undertook a study to determine which news sources had the best penetration into the local subreddit.

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Social media social networking news

Social Circles: This Week in Social Media (Nov. 24, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook’s new technology newswire and Groups app, a mobile meme generator courtesy Cheezburger, and a study that shows Americans spend more time looking at mobile devices than television screens.

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Facebook, Reddit, Google make the list this week

Social Circles: This Week in Social Media (Nov. 17, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook’s new competition for LinkedIn, Uber giving passengers the opportunity to play DJ, and a major shake-up at reddit’s head offices.

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