Canada social media campaigns 2014

Canada’s 14 Best Social Campaigns of 2014

From the opening ceremonies in Sochi to the feel-good videos of the holiday season, I have compiled my picks forĀ  Canada’s fourteen best social marketing campaigns of the year.

Spanning industries from auto manufacturers to sports franchises, crossing through the private sector and government agencies, from viral videos to customized websites to a renovated house in suburban Calgary, spend some time getting to know the marketers who are setting the pace on social platforms as we leave 2014 and launch into the new year.

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Exam Time: Ranking the Most Followed Universities Per Capita

It’s exam time! For those students toiling away at our post-secondary institutions, the next few weeks will be spent with noses dug into textbooks, coffee shops crowded with caffeinated co-eds, and a general sense of dread.

In honour of the season, this week’s post looks into which Canadian universities are performing the best on Twitter.

In order to quantify the which universities are getting the most bang for their buck on Twitter, we compiled the most recent enrollment numbers from the Association of Universities and Colleges of Canada, as well as the number of followers per primary Twitter account as of April 2, 2014.

Image of Carleton University logo with Twitter bird on top.

Carleton University’s Twitterized logo. Carleton has close to 18,000 followers at writing

The school with the highest number of followers per capita? One that also ranks high on the National Survey of Student Engagement – Royal Roads University.

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