Canada launched its new “voice to the world” on Twitter this week, with the creation of the @Canada Twitter account.
— Canada (@Canada) November 26, 2014
The account, which will be managed by Foreign Affairs, Trade and Development Canada (DFATD) seeks to “capture the interest of audiences beyond our borders.”Since launching on Wednesday, more than 69,000 people have already followed. The French equivalent, @AuCanada, has garnered less than 2,000.
Foreign Affairs Minister John Baird announced the new Twitter accounts at a DFATD event on digital diplomacy, an initiative that Baird has personally advocated for over the past two years.