Reaching millennials

Finding the Millennials in the Election

Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about theparties’ poor efforts to connect with students on traditional media, but how about on the online spaces millennials actually enjoy? While all of the leaders are active on Facebook and Twitter, millennials are increasingly joining online spaces where their parents don’t quite “get it.”

According to a 2015 study by Forum Research, 32% of Canadians aged 18-32 are on Instagram. Among leaders? Only Justin Trudeau and Stephen Harper have accounts, and neither are particularly good at it – both simply re-hash content from their Facebook profiles.

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Facebook, Twitter, and Instagram featured this week

Social Circles: This Week in Social Media (December 15, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook, Facebook, and more Facebook, as the social networking giant and its subsidiaries dominated the social media news cycle. Also discussion on a legitimate Tinder competitor, and Twitter’s new merchant option.

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Social Circles: This Week in Social Media (Nov. 10, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes increased government requests through Facebook, increased focuses and outputs from brand engagement on social visual content, a LinkedIn lawsuit, and Facebook’s fundraising effort to fight Ebola.

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Social media news weekly

Social Circles: This Week in Social Media (Nov. 3, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook’s new anonymous capabilities, a Tinder for partying, and Instagram’s community guidelines under scrutiny.

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Social Circles: This Week in Social Media (October 27, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes the web’s newest platform which promises to pay users, updated privacy measures for Canadian military personnel, and Facebook’s new app which takes mobile users back to the days of chat rooms.

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Morgan Fire Twitter

Crowdsourcing Science: An Innovative Project On Mount Diablo

Engaging citizens through social media is a must now for a number of causes, be it user-generated content in news media, using Facebook groups to organize and facilitate political protests, or to raise money for creative projects through sites like Kickstarter. A volunteer organization based out of the Oakland, California area is looking to expand into the realm of citizen-engaged and crowdsourced science.

In September of last year, fire blazed across the Bay Area’s Mount Diablo. Over 3,000 acres went up in flames as the wildfire spread across the mountain.

While images of the fire are alarming for observers and locals in the area are forced to await possible evacuation orders, the fires are actually a natural part of the mountain’s ecology, and many of the plants actually require fire to reproduce, according to Nerds For Nature.

Realizing the potential to study how the landscape changes and grows in the year following a large blaze such as the Morgan Fire, the group behind Nerds For Nature decided to photograph the scenery from four fixed locations over the course of a year.

But how to fund that research? The hours of labour and equipment and travel to the photo spots would no doubt cost a pretty penny.

This is where the ingenuity of this group came from – in an age of social media and camera phones, why not crowdsource it? Well, that’s just what they did.

Mount Diablo Crowdsourced Science

A photo, by Twitter user @DanKalb, taken from photo spot #2 on Mount Diablo.

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