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Leveling the Field on Social

I attended a session on social media strategy last week where the presenter emphasized the point that “social media levels the playing field,” in the sense that a tiny start-up or a grassroots not-for-profit are on the same level as major consumer giants like Nike or Apple.

This…might be a stretch. Nike and Apple have teams of graphic designers pushing out special visuals, they have community managers talking to different audiences online, celebrities being paid to share their content and they’ve got the money to boost posts and run highly targeted ad campaigns. Compared to your one-person shop and limited budget.

But perhaps, there is some truth to it. It is true that for organic content, you are using the same medium and once you’ve built an audience and earned Page Likes, you are delivering your message in much the same way every other brand in the world is. Even if Facebook limits organic reach to about 3%-5%, here are three quick ways to help reduce the gap between your organization and the bigger players.

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Social media gaffes

How to Avoid Social Media Gaffes

So far, this election has been rife with candidates dropping out of the race due to social media gaffes. We’ve already written about this here, but the topic was a big hit at last night’s pre-debate panel with Ian Capstick and Kate Harrison, so it’s worth diving into a bit further. Even just two days ago another Liberal candidate was pulled for comments made on social media.

Obviously, the most important piece of advice regarding social media is that you should never tweet/post/Instagram/Vine anything that will come back to bite you. For a long time, users of platforms like Facebook and Twitter demonstrated naivete about just how public those platforms were. Up until a few years ago, privacy on social media was an afterthought.

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Reaching millennials

Finding the Millennials in the Election

Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about theparties’ poor efforts to connect with students on traditional media, but how about on the online spaces millennials actually enjoy? While all of the leaders are active on Facebook and Twitter, millennials are increasingly joining online spaces where their parents don’t quite “get it.”

According to a 2015 study by Forum Research, 32% of Canadians aged 18-32 are on Instagram. Among leaders? Only Justin Trudeau and Stephen Harper have accounts, and neither are particularly good at it – both simply re-hash content from their Facebook profiles.

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Facebook, Twitter, and Instagram featured this week

Social Circles: This Week in Social Media (December 15, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook, Facebook, and more Facebook, as the social networking giant and its subsidiaries dominated the social media news cycle. Also discussion on a legitimate Tinder competitor, and Twitter’s new merchant option.

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Social media news

Social Circles: This Week in Social Media (December 1, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Tumblr’s rise in active users, Twitter’s problematic App Graph, Canada’s new digital diplomacy plans, and native advertising on Instagram and YouTube.

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Social media social networking news

Social Circles: This Week in Social Media (Nov. 24, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook’s new technology newswire and Groups app, a mobile meme generator courtesy Cheezburger, and a study that shows Americans spend more time looking at mobile devices than television screens.

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Facebook, Reddit, Google make the list this week

Social Circles: This Week in Social Media (Nov. 17, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook’s new competition for LinkedIn, Uber giving passengers the opportunity to play DJ, and a major shake-up at reddit’s head offices.

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