Social media news

Social Circles: This Week in Social Media (December 1, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Tumblr’s rise in active users, Twitter’s problematic App Graph, Canada’s new digital diplomacy plans, and native advertising on Instagram and YouTube.

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Social Circles: This Week in Social Media (Nov. 10, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes increased government requests through Facebook, increased focuses and outputs from brand engagement on social visual content, a LinkedIn lawsuit, and Facebook’s fundraising effort to fight Ebola.

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True Detective: Giving Life To Our Favourite Characters Online

Imagine if you could bring your favourite fictional characters to life. To get a peek into how they live outside of the pages of their novel or behind the scenes of their TV show.

Well, with Nic Pizzolato’s philosophical and metaphorical Rustin Cohle, people have decided to do just that. “Rust,” as his few friends in HBO’s smashing new hit True Detective call him, has captured the minds of the more than 12 million viewers who have tuned in weekly for the past two months. On Sunday, the first season wraps up and Rust will make his last appearance on the silver screen.

Mystery of the Yellow King fake Hardy Boys book based on True Detective

Copyright © 2014 supermercado
This mockup reimagining True Detective as a Hardy Boys book demonstrates how fans are making the show their own. Click the photo for more details on this piece, and on how to purchase your own.

To put it in the most simplistic way possible, the character of Cohle is deep, dark, and complex. Matthew McConaughey, the actor who took on the challenge of capturing Cohle – and has done an incredible job, according to just about everyone – went so far as to create a 450-page graph to trace Cohle’s life, and many personalities, over the 17 years spanned on the show. These multiple distinct personalities, and a knack for questioning the meaning of life and the universe in utter poetic language, have set Cohle apart as one of the most memorable television characters we’ve seen in this millennium.

People have eaten it up. If “true” television success is to be measured by engagement rather than pure ratings in today’s media environment, True Detective is successful in every way.

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