Reaching millennials

Finding the Millennials in the Election

Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about theparties’ poor efforts to connect with students on traditional media, but how about on the online spaces millennials actually enjoy? While all of the leaders are active on Facebook and Twitter, millennials are increasingly joining online spaces where their parents don’t quite “get it.”

According to a 2015 study by Forum Research, 32% of Canadians aged 18-32 are on Instagram. Among leaders? Only Justin Trudeau and Stephen Harper have accounts, and neither are particularly good at it – both simply re-hash content from their Facebook profiles.

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Facebook, Reddit, Google make the list this week

Social Circles: This Week in Social Media (Nov. 17, 2014)

Each week, Social Circles brings you the biggest news from behind the social networks. Keep up to date with the latest trends, breaking news, and expert analysis from across the web.

This week’s wrap-up includes Facebook’s new competition for LinkedIn, Uber giving passengers the opportunity to play DJ, and a major shake-up at reddit’s head offices.

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Social Circles: This Week in Social Media (Oct. 19, 2014)

As part of a new segment, I’ve compiled the must-read social media stories from around the web in one simple list.

This week features another enormous photo hack, Twitter further mimicking Facebook, and asks whether Ello is already a thing of the past. Without further ado, here’s the top 5:

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