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Leveling the Field on Social

I attended a session on social media strategy last week where the presenter emphasized the point that “social media levels the playing field,” in the sense that a tiny start-up or a grassroots not-for-profit are on the same level as major consumer giants like Nike or Apple.

This…might be a stretch. Nike and Apple have teams of graphic designers pushing out special visuals, they have community managers talking to different audiences online, celebrities being paid to share their content and they’ve got the money to boost posts and run highly targeted ad campaigns. Compared to your one-person shop and limited budget.

But perhaps, there is some truth to it. It is true that for organic content, you are using the same medium and once you’ve built an audience and earned Page Likes, you are delivering your message in much the same way every other brand in the world is. Even if Facebook limits organic reach to about 3%-5%, here are three quick ways to help reduce the gap between your organization and the bigger players.

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MLB Serves Up Custom Highlights on reddit

Major League Baseball gave some love to the reddit community Tuesday, uploading special highlight videos using comments posted on the site.

The league has been active on the site since the beginning of last season, when it created an official account and began posting feature stories to the baseball subreddit. In the year since, their team has been active posing questions to fans, sharing original content and digging into team-specific subreddits to post comments and reactions as games are happening.

Today’s release, three videos focused around some of the biggest plays from the month of May, moved MLB into new territory as far as fan engagement goes. On each highlight clip, they superimposed user reactopms to provide custom colour commentary.

On Bartolo Colon’s first career homerun, one pop-up reads: “This is one of the greatest moments in the history of baseball.” Another says: “WE ARE ALL WITNESSES.”

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