Twitter Legitimacy Through Speed: A Sportswriting Perspective

Last Thursday’s Major League Baseball trade deadline kept baseball fans on high alert. Big deals were struck, fan favourites shipped out of town, and some writers even declared it the best deadline day in the history of the league.

One of those writers was Ken Rosenthal.

Rosenthal, a reporter with FOX Sports, is one of the league’s best analysts. As FOX’s on-field reporter for each of the last five World Series, he’s become a well-known and likable authority on the game and a go-to source for rumours, news, and insight.

Online, he’s racked up over 500,000 Twitter followers, so it shouldn’t be a surprise that a number of fans were receiving their deadline updates from him. The day was a busy one for him, frantically tweeting and re-tweeting any reliable information.

A new trend was also emerging throughout the day, though. While Rosenthal worked his own sources and would try to confirm rumoured deals, he would also tweet recognition of whoever was responsible for first breaking the story, usually local affiliates with the team, but also national analysts with competing networks, like CBS.

It’s not a new development that Twitter has created an all-new race to be the first person to break a story. In fact, in almost all cases of breaking news, reporters turn to Twitter to try to scoop all other competitors. As Brendan Nyhan wrote for CJR in the aftermath of the Boston Marathon bombings and manhunt, “Fast and wrong beats slow and right.”

Rosenthal’s approach, though, was starkly different. He was giving credit to the reports/analysts who first broke the story. It flew totally in the face of what we’ve grown used to, where all outlets report the same story as their own.

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Dodge Ventures Into New Sponsorship Territory on Twitter

On first glance, sports branding seems to have filled every crevice in broadcasting imaginable. Dodge has managed to find one sitting right under our noses.

Screenshot of Bob McKenzie's Twitter account from March 4, 2014

Notice the “TSN TradeCentre Tweets Presented by Dodge Ram.” Taken March 4, 2014

ESPN leads the way on this front, as their “Sunday NFL Countdown” has six companies with branded segments, while “Monday Night Football” programming has 14. Their college football pre-game show comes complete with a coach bus that drives around splattered with The Home Depot’s logo.

Maybe it shouldn’t be any surprise that ESPN’s sister station to the north has upped the ante.

TSN’s one-day TradeCentre program, which basically provides breaking news, analysis, and predictions on the NHL’s annual trade deadline, is one that has helped the network stand out as a premier hockey authority.  Featuring a panel of some of the top hockey analysts, often seen furiously typing away on their smartphones, it’s not surprising the show draws sponsorship.

Seeing the massive following that their analysts have amassed on Twitter (as a result of their hockey authority and knowledge, mind you), Dodge has decided throw their sponsorship behind individual tweets and “personal” accounts.

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