Local news hashtags

Using Local News Hashtags to Your Advantage

Anyone following this election has already become familiar with a few hashtags, namely #elxn42, #cdnpoli and #election2015. All organizations are vying for valuable space in that stream, but breaking through is a difficult task.

That’s why we recommend targeting local news hashtags to ensure your message is seen. For example, here in Ottawa we use #ottnews when talking about a local issue. Similar hashtags exist across the country and are important sources of information for the public and media alike, boosting your opportunity to attract media coverage.

This doesn’t work for everything, obviously. Big, national issues are not, by definition, local news. But don’t write off an issue too quickly. Try to find local angles and build those in. If you want to focus on health care, look at hospitals in the region and see if they’ve made any recent news. If you work for youth engagement, see if local post-secondary institutions have received public attention. Then alter your message on a national issue to be relevant to local level, and benefit from increased engagement with that audience.

Hashtags

Social Media and Election Debates

Second-­screening has become a crucial aspect of all debates this election, and shows no signs of slowing.

With the initial debate this election, Maclean’s ran the hashtag #MacDebate in addition to hosting a panel of journalists and pundits and throwing questions out to the crowd on social media.

So how do you and your organization break through the noise?

The best thing to do is orchestrate a “hashtag hijack.” Immediately preceding, proceeding or during the debate, mobilize all of your members to begin tweeting a single hashtag while also including the handle of the organization hosting the event.

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Carleton’s Anniversary Hashtag Gets a Makeover

Launching a hashtag to promote your brand often provides great potential to expand your reach, connect with fans, and use the power of the masses to help build up reputation. But as Ottawa’s Carleton University found out today, it also provides rife opportunity for subversion.

The school launched a new public awareness campaign this morning to celebrate its 75th anniversary, that follows the theme “Distinctly Carleton.”

As part of the launch, Carleton revealed a new website (as well as a special campaign page) and unveiled massive portraits of famous alumni like former Prime Minister Lester B. Pearson, writer Lynn Coady, journalist Nahlah Ayed, and Ravens basketball star Philip Scrubb, among others.

Part of the launch also included a hashtag campaign.

It didn’t take long for students and faculty to give the hashtag an entirely different meaning.

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