AEJMC, Part 2

A quick update to say that next Wednesday, I will be presenting on a panel at the Association of Educators in Journalism & Mass Communication (AEJMC) conference in Montréal.

Here’s a quick abstract of what I’ll be presenting:

Molly Vs. Goliath: Studying the Relationship Between Social & Mass Media in Contemporary Social Activism

Historically, one of the greatest challenges facing social and political activists is the ability to deliver their message to the public. Due to constraints, such as a limited newshole and reliance on official sources in mass media, activist voices often fall on deaf ears. This study examines Molly Katchpole’s use of social media in a campaign against Bank of America, leveraging public support and mainstream media coverage, as she successfully halted the bank’s unfair fees.

For more information on the conference, please visit its website.


State of the Journalism Industry – Highlights from the AEJMC

I have the fortunate opportunity to be spending this weekend in Washington, D.C., as I have been invited to the annual conference put on by the Association of Educators in Journalism and Mass Communication to present one of my papers.

This afternoon I was able to attend the conference highlight I was most looking forward to, a panel discussion on the state of the industry featuring Tom Rosenstiel of the American Press Institute; Jim Brady, who is editor-in-chief of Digital First Media and president of the Online News Association; Rob Mennie of Gannett Broadcasting; Karen Dunlap, president of the Poynster Institute; and the host of the panel session, Bob Papper of Hofstra University.

I cannot begin to describe how insightful, interesting and exciting this discussion was. Not surprisingly, engagement was a theme that resonated throughout the session. What was interesting, however, was the idea of a return civic journalism and commitment to communities being regarded in very high standards by news outlets.

Without further ado, I present some highlights from these powerful speakers.

Tom Rosenstiel

  • Previously, consumers had to adapt their behaviours to accommodate the media (in terms of news at specific times, for example). Today, the news media need to adapt their cycle and behaviours to suit the audience.
  • We are in a period of democratization and a type of enlightenment, in this sense.
  • Audiences are consuming more news today, not less. 25% of people state they are consuming more news, while only 10% say they are consuming less. Among those who consume through mobile technologies, 32% say they are consuming more and only 8% consuming less.

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