I have the fortunate opportunity to be spending this weekend in Washington, D.C., as I have been invited to the annual conference put on by the Association of Educators in Journalism and Mass Communication to present one of my papers.
This afternoon I was able to attend the conference highlight I was most looking forward to, a panel discussion on the state of the industry featuring Tom Rosenstiel of the American Press Institute; Jim Brady, who is editor-in-chief of Digital First Media and president of the Online News Association; Rob Mennie of Gannett Broadcasting; Karen Dunlap, president of the Poynster Institute; and the host of the panel session, Bob Papper of Hofstra University.
I cannot begin to describe how insightful, interesting and exciting this discussion was. Not surprisingly, engagement was a theme that resonated throughout the session. What was interesting, however, was the idea of a return civic journalism and commitment to communities being regarded in very high standards by news outlets.
Without further ado, I present some highlights from these powerful speakers.
- Previously, consumers had to adapt their behaviours to accommodate the media (in terms of news at specific times, for example). Today, the news media need to adapt their cycle and behaviours to suit the audience.
- We are in a period of democratization and a type of enlightenment, in this sense.
- Audiences are consuming more news today, not less. 25% of people state they are consuming more news, while only 10% say they are consuming less. Among those who consume through mobile technologies, 32% say they are consuming more and only 8% consuming less.