Does 8tracks Provide a New Outlet for Savvy Marketers?

When planning a summer road trip, the first thoughts shuffling through your mind might consist of destinations, routes, and estimating how much your wallet will suffer in rising gas prices. Before too long, though, you inevitably wind up filling up the iPod or frantically burning and marking CDs – the relationship between road trips and music is one of those unbreakable bonds.

That connection led O’Reilly Auto Parts, a chain headquartered in Missouri with more than 4,000 stores across the U.S., to place their brand in relatively unexplored land.

The company launched their own ultimate road trip playlist on 8tracks, which so far has generated over 20,000 plays and about 500 “Likes.”

If you’re not familiar with 8tracks, it’s an Internet radio outlet that allows users to upload “mixes” of songs, which can be streamed online for free through a unique licensing agreement.

Remember that one friend from the 90’s who you’d ask to burn the latest Nelly single, and he’d turn it into an expression of art and spend countless hours creating the perfect mix? 8tracks is a site that draws all those people, as well as DJs and music producers, to one place. You get the added bonus of finding, and listening to, these playlists for free.

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