There’s no denying that @norm was the Twitter account to watch in August. The 74-year-old Toronto city councillor raced to 130,000 followers and earned recognition in every major media outlet in Canada.
So, how do you replicate that success? While understanding the web works in weird, wild and mysterious ways, there are some important best practices to learn from @norm.
First off, be up-to-date on the biggest news in pop culture. Norm’s real rise to infamy came from him inserting himself into the rap beef between Toronto’s Drake and Philadelphia’s Meek Mill. Knowing what headlines are most important among the millennials that are most active on Twitter offer the best opportunities to be the next best thing.