Twibbon campaigns

Using Twibbons to Garner Online Support

One of the greatest social media tools over the past six years has been the Twibbon. Since its appearance in 2009, the Twibbon has played an enormous role in social media advocacy campaigns of all shapes and sizes. This election, expect to see an example of a Twibbon coming to a friend or family member near you!

Twibbons are, at their most basic, a visual graphic that appears across the profile photo of Facebook and Twitter users. Depending on the industry, that could range from #CdnAg to something like “I Voted for Health Care.”

While some critics have written off Twibbons as forms of “slacktivism,” they remain an important part of any communications effort. Particularly as the userbase of Facebook ages, Twibbons offer an exceptional opportunity to build awareness, engagement and encourage action among target audiences for all groups.
Plus, with some design and messaging work, Twibbons can be set up quickly and easily. Contact MediaStyle for more information.

Target audience

Spotlight on Influence Campaigns

An influence campaign during an election is only as strong as its messaging. In other words, content is king.

Too often, organizations rush to share content without considering their objectives and audience, therefore sending out a diluted message.

Before launching any sort of communications plan (be that one tweet or a full orchestrated campaign), an organization must establish three things: objectives of the campaign, target audiences and key messaging.

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