Pokemon Go Marketing

Catch ‘Em All (and Grab Some New Customers)

While Canadian Pokemon fans are eagerly awaiting the release of Pokemon Go, the delayed rollout to Canada gives businesses more time to plan marketing strategies for when the Pokeballs come out.

Simply put, this game takes the idea behind the classic card-and-video game and brings it to the real world. Players use their phone’s GPS and camera to walk around and “catch” Pokemon. You can then go to PokeSpots to gain experience points and train Pokemon, or go to a gym where you can challenge other players to combat. Both Pokespots and gyms are real places, often spots of significance.

Marketing to Pokemon Go audience

This is what the game looks like when using the app on your phone.

The new GPS-enabled mobile game has rocketed to the top of the App Store and has been installed over 5 million times on Android devices. In the US, it has been installed on more than 5% of all Android devices in the entire country. In just a meagre few days, it has more installs than dating app Tinder. There are more daily active users on Go than on Twitter.

In short, this game is blowing up and is poised to take Canada by storm upon release (expected soon).

So, how can your business take advantage and tap this massive customer base?

Here’s a couple of tips to get up-and-running right away and stay ahead of the curve when it launches north of the border.

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UVic’s Brilliant Use of BuzzFeed

If you’ve ever attended, applied to, or even just stepped foot close to a university campus, you’ve probably seen them. Bright, colourful photographs of students showing off their school colours in all sorts of safe locales. Maybe they’re sitting in a campus café, or lounging under a giant maple tree, or chatting at a study table in the library, or just philosophizing on the meaning of life and their place in the world on the steps of the campus’ most iconic building.

These pictures are everywhere. And they’re unrealistic. The photos often feature those representing the student union, showcase clothing that would decimate a student’s budget faster than happy hour, and represent a homogenous school culture that appears to be the exact same no matter what campus you step foot on. Despite these shortcomings, this approach perseveres as the norm.

But could that be changing?

@cspeti4 Instagram photo samples

One of the students the University of Victoria featured in their BuzzFeed article, Corey. All photos from @cspeti4 on Instagram.

Enter: the University of Victoria.

While they’re still very much in the experimental phase, UVic has signed up as a “Brand Publisher” on the internet giant BuzzFeed. As one of the web’s most visited sites, which pumps out shareable stories by (what feels like) the minute, the fit might seem odd for a stuffy-old institution like a university to host its stories.

In reality,  it’s a perfect opportunity. They’re putting content out on the places that their students (both current and prospective) spend their time, as evidenced by Alexa’s response that people browsing from school are greatly over-represented on BuzzFeed. Rather than trying to drive traffic to their site, they’re being active in pushing out stories through a medium that students actually want to spend time on.

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