WLUSU Hopes Coffee Kiosk Will Aid Struggling Williams

From The CordNov. 23, 2011

So, there are two copies of this story out there this morning.

There is, of course, the short one written for my beloved Sputnik, and then an extended version with some added tidbits which is published in our sister paper in Waterloo, The Cord. Please note the one below contains files from Marcie Foster, Lead Reporter for The Cord.


The Wilfrid Laurier University Student Union hopes a new coffee kiosk on the Brantford campus will not only fulfil student needs, but boost business to the struggling Williams operation.

The Williams Fresh Café in Laurier Brantford’s Market Square, which is franchised by WLUSU, had a deficiency of over $111,000 for the year ending April 2011, according to documents obtained by The Cord and The Sputnik.

Compared to 2009 when the deficit was running over $220,000, the running deficit has been nearly halved in the two-year period. Yet, Williams still struggles financially, as seen by the six-digit price tag that it costs to run the restaurant.

In all, since its 2008 opening, the Williams at Laurier Brantford has ran up a deficit of $655,398.

However, members of WLUSU are optimistic that Golden Grounds, a new coffee and hot drink kiosk in Laurier Brantford’s Research and Academic Centre West building, will help boost business at the café. The coffee kiosk, set to open Dec. 5, is expected to generate a modest surplus of around $20,000 each year.

Continue reading