A troll under a Seattle bridge

“We Do Not Negotiate With Trolls,” Pt. 2 – Preparation

Last month, we talked about the best way to respond to negative criticism online. However, that post was all about the reactive – about turning around negative publicity and knowing how to respond.

This week we’ll talk about the importance of preparing ahead of time so your responses are ready to go.

Audit your organization

It might be uncomfortable, but the first thing you want to do is conduct an audit of what issues your organization may be criticised on. This can be done internally, but having an outside agency do it can help round it out and ensure it is more complete (and that you don’t cross anything off the list that you don’t deem “important” enough).

Once you have identified the topics that leave you more vulnerable for online backlash, develop a “Dirty 30.” Simply put, this document should list the 30 negative questions you would most likely be asked to comment on or criticized for.

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